Regional Assisted Living Digital Strategy Using SeniorsGuide.com

A regional Assisted Living Company was developing several “blue sky” communities in Indiana, Ohio, and Pennsylvania. They wanted to introduce their brand and build awareness in these expansion areas while setting the new properties up for success.

We were approached in 2021 to help this business grow through digital strategy for a few blue sky communities in the Midwest. Leaning on what had worked with their existing portfolio on SeniorsGuide.com, Ross Media Solutions developed pre-marketing campaigns to launch prior to their community openings in Indiana, Ohio, and Pennsylvania. This included building profile pages and corporate landing pages on SeniorsGuide.com in addition to using industry-proven digital marketing tactics learned from our 20+ years of experience digitally promoting senior living communities.

The SeniorsGuide.com landing pages and community profile pages increased the visibility and overall digital presence for this assisted living company’s brand. Ross Media Solutions’ strategies also established visibility both organically within search results and through social media platforms. We sent qualified traffic to their company via website visits, click to calls, location visits, and form fills, resulting in 387 leads over a 5-month period.

Year one was such a success, they added their entire portfolio of communities in 2022. We continued to send them leads via website visits, click to calls, location visits, and form fills.