Challenge
A car dealership company wanted to increase foot traffic in order to show visitors their inventory of cars. We needed to figure out a way to create an eye-catching ad that would pull in more traffic to their location.
The Business & the Strategy
To increase foot traffic, we implemented a digital campaign targeting users searching for new and/or used cars. We also retargeted previous visitors of the client’s website.
The campaign was geared toward the company’s intended demographic – both in search terms and through geofence locations – to reach those in need of a new vehicle.
Solution
We launched a campaign that will introduce users to the dealership’s variety of vehicles. The campaign included strategically targeted digital display programmatic ads. The company saw an increase in foot traffic, calls, and service visits.
Results
Clicks *all time
Click-Through Rate (CTR) *all time
Action *all time
